How to change what AI says about you

Why assistants get you wrong

• Too little about you. No clear page, so the model says it doesn’t know, or guesses.
• A famous namesake. The model picks the person with the most pages: a footballer, an author, a CEO.
• Stale or mixed facts. An old job, a school profile and a new company that don’t agree with each other.

The eight steps

1. Get a baseline. Ask the four main assistants who you are. Our free check does it in one go and grades each answer.
2. Write one canonical bio. Two or three sentences: your name as you want it used, what you do, where, and one or two things you are known for. Use the same words everywhere.
3. Own a page about you. An About page on your own domain, with that bio, a photo and links to your profiles. Add Person structured data (JSON-LD) with sameAs links so machines connect your profiles.
4. Fix the profiles assistants read most: LinkedIn headline and About, your company’s team page, GitHub or portfolio, author pages and speaker bios. Make them match the canonical bio.
5. Separate yourself from namesakes. Pair your name with the same descriptor every time (“Maya Okafor, product designer”), or use a middle initial consistently.
6. Get described by others. Interviews, podcasts, guest posts, press and conference pages carry more weight than your own pages. Each one should repeat the same facts.
7. Correct what is wrong. Use the feedback buttons on wrong answers. For false personal data, use the providers’ privacy request forms; in the EU and UK you can ask for correction under data protection law. Only create a Wikipedia or Wikidata entry if you are genuinely notable.
8. Re-check monthly. Search-based answers move first. Training-based answers move in steps, with each new model.

How long it takes

Perplexity and other assistants that search can change within days to weeks, as soon as your new pages are indexed and rank for your name. ChatGPT, Claude and Gemini answering from memory only change when their makers train a new model on a newer web, which usually means months. Assistants with web search switched on sit in between.

Want the plan written for you?

The full reading asks all four assistants eight questions about you, lists every wrong claim and missing fact, and writes your step-by-step plan, your canonical bio and the structured data for your site.